Australia Promotion Activities

In April, 2017, Quality Never Compromise Promotion Campaign III is launched in Australia. The campaign display contest will also be conducted among Asian stores.
The theme of this year’s Quality Leverage Campaign is the World of Flavour is Your Oyster in order to educate local consumers to cook all types of cuisines with Lee Kum Kee Oyster Sauce. Education of excellent quality of Lee Kum Kee Oyster Sauce and Lee Kee Kum’s perseverance on quality products can build consumers’ trust and preference towards Lee Kum Kee products and brand.
Stores not only display various promotion materials, but also carry out sales promotion to attract consumers and stimulate sales growth. Advertisement will also be published in Key Chinese Magazines so as to maximize promotion outcome.

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